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products of culture
At Narrativ.Design, we deliver breakthroughs over change in perception.
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Abhijit Das
4 min read
Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.
38 views
Abhijit Das
4 min read
Starting up with a brand should be your long-term strategy
Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...
66 views
Abhijit Das
4 min read
A humbling reset for the champions of ‘the reset’
A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...
36 views
Abhijit Das
4 min read
Reset of retail with an e-tail and the long tail
The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
199 views
Abhijit Das
3 min read
We don’t have a story. We just started. Look!
BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...
112 views
Abhijit Das
3 min read
From fiction to fruition – a new value curve
There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...
95 views
Abhijit Das
5 min read
Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
119 views
Abhijit Das
4 min read
Where is the value?
If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...
84 views
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