At Narrativ.Design, we deliver breakthroughs over change in perception.

What businesses do and what they mean is the feeling curve brands ride—of all kinds—nation, corporate, product, personal. Feelings are what matters for brands. Rest is metrics.

If brand is ‘wealth’, business is ‘cash’. Where your cash is deployed will decide ‘if and how’ your wealth grows as an outcome. Being discerning at scale is where ‘values’ come into play. And the first act of discernment on business is to prepare a strategic blueprint towards achieving a purpose.

The alt. narratives point at a critical lapse of managing internal culture over communication remits.

Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...

A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...

The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...

BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...

There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...

When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...

If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...