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​products of culture




Our network of People is the unique ingredient ​that drives our quality differentiation.

Image by Levi Midnight
Brand Narrative and Design
Cultural Innovation
Research & Insights
Product Concept & Communication
Start-up Branding & Communication
Workshops on RESET Thinking




Abhijit leads Narrativ.Design and works with Investors, Start-up Founders and the C-Suite as a Brand Incubator and Strategic Collaborator, co-creating products of culture.​ He has worked extensively in SEA and India. 

In the past 15 years he has contributed to numerous strategic projects across the region - research & brand architecture (collab. with BCG) of VinFast (Vietnam’s first Global Auto Brand); re-branding of Big C to GO! for The Central Group (Vietnam); re-positioning of ROMANO for WIPRO (Vietnam, Indonesia & China); re-positioning and brand architecture of VIFON (Global), re-branding of Allcargo Logistics (Global), Ashok Leyland DOST (launch) - to name a few. 

Before starting Narrativ.Design, he nurtured the strategic thinking and the creative product at Leo Burnett Vietnam as Chief Strategy Officer (2012-15, 2016-20) and Business Head - TEAM C by Publicis. 

Abhijit builds Narrativ.Design™ as a resolution to connect talents together and pursue the ‘RESETS’ to reign in a better world.

Communication & Branding

We would love to invite your thoughts on our Reset Narrative posts and articles. 

Book your time with our collaborators for a one-on-one interactive session. 

This is our window to work shoulder-to-shoulder with you and your team.

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