Product - Market Fit 

You need to assess an opportunity to invest in a start-up. You want to evaluate an evolving business idea. You have developed a product but you want to assess the scenarios of a cultural response to it. 

Product Concept to Product Proposition

You have already narrowed down a few possibilities of a product for a defined segment. Now you want to nail it down to the product narrative which can resonate and recruit believers. 

Brand Narrative

You have developed a product and articulated the proposition. Now you want to build a brand around it. You have some ideas on what to call it and why, but you want to explore better and broader possibilities of its name, identity and image. Or, your existing Brand Narrative needs a reset. 

Brand Experience Design

You have a great product and a convincing brand narrative. Now you want a tailored touch-n-feel across all its tangible and intangible touchpoints and occasions. Or, your previous Brand Experience Design needs an upgrade. You want to re-align emotions and behavior to the taste of your audience/s.

Brand Playbook

& Design Guidelines

You have a great product and a convincing brand narrative. You want to crystallize it, visualize it, update it into a reference which could inspire and align actions across internal and external stakeholders, partners and collaborators. 

Cultural Reset

& Alignment 

You want to help build a culture within your organisation. You know it is there even without calling it out consciously. But you wonder if it could be reinforced by articulating the core belief and values. You wonder if surrounding your people's day-to-day with rituals and symbols of this unique culture could bring about more cohesiveness behind borders and screens. 

Brand Belief Index (TM) 

You have recurring Brand Health Audits across parameters which you have identified as the key to grow in your chosen category. You realize that most of these parameters are common across your competition set. And you wonder if you are missing something which your believers want you to know - beyond what you are already accustomed to hear.