Retention Rate
- Narrativ.Design
- Dec 2, 2019
- 1 min read
Retention rate is the percentage of existing customers who continue buying from, subscribing to, or using a business during a specific period.
Formula:
Retention Rate = ((Customers at End − New Customers Acquired) ÷ Customers at Beginning) × 100
Simply put: How well a business keeps its customers over time.
