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Conversion Rate

  • Writer: Narrativ.Design
    Narrativ.Design
  • Nov 30, 2019
  • 1 min read

Conversion rate is the percentage of people who complete a desired action, such as making a purchase, signing up, or submitting an enquiry.


Formula:

Conversion Rate = (Number of Conversions ÷ Total Visitors or Prospects) × 100


Simply put: How effectively a business turns interest into action.

 
 
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