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products of culture
At Narrativ.Design, we deliver breakthroughs over change in perception.
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Make Your Day Zero Count
Grow a purpose. Position your ride for Transformation. Both within and without.
Abhijit Das
5 min read

Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.
Abhijit Das
4 min read


Cryptomarket & The Purest Form of Branding
Brands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...
Quynh Nguyen
5 min read


Technology didn’t fail your business. Your business decision did.
When traditional retail met technology, eCommerce was born. That’s one way to look at what’s eCommerce. It almost suggests that...
Iqbal Ather Shamsi
5 min read


A humbling reset for the champions of ‘the reset’
A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...
Abhijit Das
4 min read


Brands in the Anatomy of Social Movements
Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
Abhijit Das
5 min read


From fiction to fruition – a new value curve
There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...
Abhijit Das
3 min read


Reset Covid with C.O.V.I.D
Yellow sun. Silver moon. White star. Black hole. Red dwarf. The universe is filled with celestial bodies. Until one fine day in March...
Niyam Bhushan
4 min read


Reset Education: We Don’t Need No Mute Control
You! Yes, you. It’s time. For a reset. More than 1,200 college campuses in the US shut down permanently within the last 5 years. Harvard...
Niyam Bhushan
3 min read


Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
Abhijit Das
5 min read


Is pushing through the pandemic resetting our sense of nearness?
If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...
Abhijit Das
4 min read


Are you in business with culture?
Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...
Abhijit Das
4 min read

Where is the value?
If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...
Abhijit Das
4 min read
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