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products of culture
At Narrativ.Design, we deliver breakthroughs over change in perception.
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Are brands born political?
Brands are born and baked for competitive advantage. They build influence and bend popular opinion towards its own products of culture. But does it have to be political? Could it avoid getting politicized?

Abhijit Das
4 min read


Vietnamese Fashion Brands in 2025: Reborn to Survive and Thrive
2024 has presented a mixed picture for the fashion industry, with many brands regretting of closing down, while some achieved specific...

Trịnh Hà Anh
3 min read


Make Your Day Zero Count
Grow a purpose. Position your ride for Transformation. Both within and without.

Abhijit Das
5 min read


Starting up with a brand should be your long-term strategy
Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...

Abhijit Das
5 min read


A humbling reset for the champions of ‘the reset’
A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...

Abhijit Das
4 min read


We don’t have a story. We just started. Look!
BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...

Abhijit Das
3 min read
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