Strategy Lead

Highlights

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Experienced as a strategic brand planner for almost 10 years, driven by the passion to explore human insights and foster people’s behavioral changes, her approach aims to find the sweet-spot between business performance and positive cultural impact. 

During her career, she has contributed to the variety of projects across industries ie. FMCG, Fintech, Real Estate, Electronics… To name a few, she has led the creative strategy and the digital activation for VIFON, led the brand strategy and creative strategy for URC brands, FCV product re-launch campaigns, Samsung product launch campaigns and joined the research and branding exercise of Vietnam’s first Global Auto Brand – VINFAST. 

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Gold Winner of Young Lions Vietnam 2019 – Marketers Category

Gold Winner Young Spike Vietnam 2017 – Integrated Category