Brand Narrative and Design
ABHIJIT DAS
Founder
Highlights
Over 15 years of experience as a Brand Strategist and Consultant, driven by the unknown-unknowns influencing culture and business.
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Founder of Narrativ.Design; Ex-Chief Strategy Officer, Leo Burnett Vietnam, Ex-Business Head; TEAM C By Publicis; Ex-Head of Planning, Grey Malaysia; AVP – Strategic Planning, Bates Mumbai.
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Guest Speaker, INCHAM Vietnam and M2 – Media & Marketing, Jury – Marketer, Young Lions, Jury – Marketing Challengers, RMIT.
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Led the Research & Branding (collab. With BCG) of Vietnam’s first Global Auto Brand – VINFAST, Led the re-branding of BigC for The Central Group Vietnam, Led the re-positioning of ROMANO for Vietnam, Indonesia & China, Re-positioning and brand architecture of VIFON Vietnam & Global, Led the re-branding of Allcargo Logistics, Global.
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Pampers Vietnam – Modern Moms Campaign; bagged multiple awards for Digital, PR & Viral Marketing Awards, regionally & globally; C2 – Cool & Clean Generation Campaign, Canon – ‘Noi Thay Ban’ Campaign, Oishi – ‘Vo Tu Di’ Campaign, Launch of Ashok Leyland DOST (LCV).
Cultural Innovation & Products of Culture
Research & Insights
Product Concept & Communication
Start-up Branding & Communication
Workshops on RESET Thinking
Communication & Branding